You GameDay Silver Website comes with an SEO assistant plugin called SmartCrawl.
SmartCrawl makes it easy to understand and implement effective SEO techniques and best practices into your content with visual cues and SEO scores displayed to you as you create your content.
For a full user guide on how to use the SmartCrawl Plugin, please see this userguide - https://premium.wpmudev.org/docs/wpmu-dev-plugins/smartcrawl/